Ethiqa

Ethiqa is a student-led ethical shopping discovery platform dedicated to connecting conscious consumers with small, sustainable brands. The platform curates a directory of ethical fashion and beauty businesses that prioritize values such as cruelty-free production, zero waste, organic ingredients, and carbon neutrality. Ethiqa empowers shoppers to make informed, value-driven purchasing decisions by providing authentic brand stories and direct links to brand websites or social media pages, ensuring that consumers support entrepreneurs directly without intermediaries. By focusing on small businesses and ethical practices, Ethiqa fosters a community that promotes fair wages, sustainable production methods, and environmental responsibility. The platform's mission is to make ethical shopping simple and accessible, encouraging consumers to vote with their purchases for a better world, one small business at a time. Ethiqa's commitment to transparency and sustainability positions it as a meaningful resource for those seeking to align their shopping habits with their values and contribute to a more ethical marketplace.